Thoughts on Photography (selling)
Thoughts on Photography is the podcast with the most timely stories in the photography industry. Each week, Brian McGuckin interviews the experts in the thick of the most interesting issues in photography, taking apart and understanding the issue from the experts.
In this podcast I discuss limited edition prints, what they are, who they benefit, and whether they are right for you. I also cover some of the details that you need to consider should you wish to sell your prints in limited editions.
Direct download: TOP-0013.mp3
Category:selling -- posted at: 3:06 AM

In this podcast, I discuss how to arrive at a price for your photographic prints regardless of whether you sell your work in unlimited or limited editions. Below is a simple formula that I discuss in the podcast for determining the price:

Art Fair Pricing (unlimited)
Step 1: Determine the cost of your materials for a single print. For example:

- 13x19 paper
- inkjet print
- bag and board
- add framing costs if applicable

$10 for materials X 33% = $13.30

Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:

$13.30 X 3 = $39.90 (round up to $40)

Exhibition/Gallery Pricing (limited)
Step 1: Determine what level you are at as a fine art photographer with regards to your reputation and experience exhibiting and/or publishing and then multiply an hourly rate by 33%. For example:

Beginner - $100/hr X 33% = $133
Emerging - $200/hr X 33% =$266
Established - $300/hr X 33% = $399

Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:
 
$133 X 3 = $399 or $400 (exhibition)
$266 X 3 = $798 or $800
$399 X 3 = $1197 or $1200
Direct download: TOP-0012.mp3
Category:selling -- posted at: 2:59 AM