Thoughts on Photography (marketing)
Thoughts on Photography is the podcast with the most timely stories in the photography industry. Each week, Brian McGuckin interviews the experts in the thick of the most interesting issues in photography, taking apart and understanding the issue from the experts.

In this podcast I outline some of the costs of getting exposure for your work through juried photographic exhibitions, portfolio reviews, and promotional materials.

Direct download: TOP-0092.mp3
Category:marketing -- posted at: 11:00am EST

In this podcast, I discuss what to do when you have already achieved a certain level of success with your photography (particularly through juried exhibitions) and are wondering what do to and where to go next with the marketing of your work.
Direct download: TOP-0067.mp3
Category:marketing -- posted at: 2:47pm EST

Getting known as a fine art photographer, that is getting your work out into the photographic public and gaining some name and photographic recognition, is not easy and there isn't a magic solution. This podcast discusses some things you can do though to increase your exposure and help you build a career in fine art photography.
Direct download: TOP-0043.mp3
Category:marketing -- posted at: 1:11pm EST

In this podcast I discuss the 20X200 photography and fine art print sales site hosted by Jen Bekman of Jen Bekman Gallery in New York City. Their whole approach to limited edition sales of prints involves pricing three different size prints (small, medium, and large) in different quantities (200, 20, and 2 respectively) at varying prices ($20, $200, and $2,000 respectively). This could be a whole new approach to limited editions and pricing in general for most photographers that allows the average person the ability to purchase a photograph based on their budget and their motivation as a collector of photography.
Direct download: TOP-0031.mp3
Category:marketing -- posted at: 8:39pm EST

This podcast focuses on a discussion of websites as a way of marketing and promoting your fine art photography. The podcast covers such issues as:

- identifying your audience
- setting goals for your website
- elements of a fine art website
- types of website solutions for the photographer

Links to sites mentioned in this podcast include:


Direct download: TOP-0019.mp3
Category:marketing -- posted at: 9:39pm EST

In this podcast I discuss the artist statement. Why are they important, who the audiences are for them, the different types of statements possible, and how to write them.
Direct download: TOP-0018.mp3
Category:marketing -- posted at: 9:31pm EST

This podcasts discusses how to get started marketing your fine art photography. Below is a list of the major centers of photography in the United States mentioned in the podcast that provide juried exhibition opportunities:

Blue Sky Gallery
1231 NW Hoyt
Portland, Oregon, 97209

PO Box 2483
Santa Fe, NM 87504

Center for Creative Photography
University of Arizona
1030 North Olive Road
Tuscon, AZ 85721

Center for Photography at Woodstock
59 Tinker Street
Woodstock, NY 12498

Griffin Museum of Photography
67 Shore Road
Winchester, MA 01890

Houston Center for Photography
1441 W. Alabama
Houston, TX 77006

The Light Factory
Spirit Square Suite 211
345 N College Street
Charlotte, NC 28202

Light Work
316 Waverly Avenue
Syracuse, NY 13244

Minnesota Center for Photography
165 13th Avenue NE
Minneapolis, MN 55413

Photographic Center Northwest
900 Twelfth Avenue
Seattle, WA 98122

Photographic Resource Center
832 Commonwealth Ave.
Boston, MA 02215

Silver Eye Center for Photography
1015 East Carson Street
Pittsburgh, PA 15203

Direct download: TOP-0009.mp3
Category:marketing -- posted at: 8:42pm EST